Digital Marketing Executive

Job SummaryWe are looking for a creative and data-driven Digital Marketing Executive with hands-on experience in Social Media Optimization (SMO). The candidate will be responsible for managing social media platforms, improving organic reach, building brand presence, and driving meaningful engagement through consistent and optimized content strategies.

• Key ResponsibilitiesSocial Media Optimization (Core Focus)Plan, execute, and optimize social media strategies across platforms (Instagram, Facebook, LinkedIn, X, etc.)
• Improve organic reach, engagement, followers, and profile visibility
• Optimize profiles (bio, highlights, keywords, hashtags, CTAs)
• Monitor trends, reels formats, audio trends, and platform updates
• Content & Community ManagementCoordinate with designers and content writers for posts, reels, and stories
• Schedule and publish content using social media tools
• Manage comments, DMs, and community engagement
• Maintain content calendars and posting consistency
• Analytics & ReportingTrack performance metrics (reach, engagement, saves, growth)
• Prepare weekly/monthly social media performance reports
• Analyze what content works and optimize accordingly
• Brand & Campaign ExecutionExecute brand campaigns, launches, and promotional activities
• Ensure brand voice, tone, and visual consistency
• Work with influencers or creators if required
• Required Skills & Qualifications1–3 years of experience in Digital Marketing / SMO
• Strong understanding of Instagram, Facebook, LinkedIn algorithms
• Knowledge of hashtag research, content optimization, and trends
• Basic understanding of Canva / design coordination
• Familiarity with tools like Meta Business Suite, Hootsuite, Buffer, etc.
• Good communication and copywriting skills
• Good to Have (Bonus Skills)Basic knowledge of paid ads (Meta Ads)
• Understanding of reels editing and short-form video trends
• Experience working with brands or agencies
• Knowledge of SEO and content marketing
• What We’re Looking ForCreative thinker with analytical mindset
• Consistent, organized, and proactive
• Passionate about social media growth and brand storytelling
• Ability to adapt quickly to platform changes