Digital Marketing Head

1. Campaign Management

•  Plan, execute, and optimize integrated digital campaigns across SEO, PPC, Social Media, and Email Marketing

2. Performance & ROI Tracking

•  Use Google Analytics, Meta Business Suite, and ad dashboards to track KPIs

•  Prepare performance reports and optimize campaigns to improve reach, engagement, and ROI

3. Content & Social Media

•  Manage social media platforms (Instagram, Facebook, LinkedIn, YouTube)

•  Create and curate impactful content — posts, reels, campaign creatives,

•  Coordinate with designers and video editors for campaign creatives

4. Optimization & Growth

•  Conduct keyword research and manage Google & Meta ad accounts

•  Perform A/B testing on ads, landing pages, and messaging

•  Continuously improve conversion rates for registrations, pledges, and downloads