Digital Marketing Manager

About the Role:We are looking for a results-driven Performance Marketing Specialist who has hands-on experience in managing Facebook (Meta) Ads and Google Ads. The ideal candidate should have a proven track record of delivering measurable results in both e-commerce sales campaigns and lead generation campaigns.

Key Responsibilities:

• Plan, create, and manage Meta Ads (Facebook & Instagram) and Google Ads campaigns
• Execute and optimize e-commerce conversion campaigns (ROAS-focused)
• Manage lead generation campaigns across multiple industries
• Conduct audience research, competitor analysis, and funnel strategy
• Perform A/B testing on creatives, copy, and landing pages
• Monitor campaign performance and optimize based on KPIs (CPC, CPA, ROAS)
• Scale profitable campaigns while maintaining efficiency
• Work closely with the creative and content team for ad creatives
• Prepare and present performance reports with actionable insights

Requirements:

• 4–6 years of experience in performance marketing
• Strong hands-on experience with Meta Ads Manager and Google Ads
• Proven track record of managing high-budget campaigns
• Experience in both e-commerce and lead generation funnels
• Strong analytical mindset with data-driven decision-making skills
• Familiarity with tools like Google Analytics, GTM, and tracking setups
• Ability to handle multiple clients/campaigns simultaneously

Preferred Skills:

• Experience with conversion tracking, pixels, and event setup
• Knowledge of funnels, CRO (Conversion Rate Optimization)
• Basic understanding of landing page optimization
• Prior agency experience is a plus

How to Apply:

Send your resume along with case studies / past campaign results (mandatory).