Digital Marketing Manager

About the Role

We are seeking a Digital Marketing & Creative Manager to lead complete digital strategy, branding, and growth for both social impact (NGO) and e-commerce projects.This role blends creativity, marketing analytics, and storytelling — perfect for someone who can handle everything from ad campaigns to video production under one vision.

Key Responsibilities :-

• Plan and execute integrated digital marketing campaigns for NGO and e-commerce initiatives.
• Manage and grow social media platforms (Instagram, Facebook, YouTube, LinkedIn, X).
• Design and create visual content — graphics, videos, product creatives, and motion animations.
• Run and optimize paid campaigns (Google Ads, Meta Ads, YouTube Ads) to maximize reach and ROI.
• Develop brand identity, voice, and storytelling strategies for different audiences.
• Oversee SEO, SEM, and ASO (App Store Optimization) for better online visibility.
• Implement email and automation workflows for leads, donors, and customers.
• Analyze campaign data via Google Analytics, Meta Insights, and performance dashboards.
• Collaborate with content, tech, and design teams to maintain consistent branding.
• Lead influencer collaborations, partnerships, and awareness campaigns.

Required Skills & Expertise :-

🎯 Digital Marketing -

• Expertise in Google Ads, Meta Ads, and YouTube Ads campaign management.
• Strong grasp of SEO, SEM, keyword strategy, and content marketing.
• Proven ability to build conversion funnels for donations, leads, or e-commerce sales.

🎬 Creative & Content Production -

• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent tools.
• Skilled in video editing, motion graphics, and product or campaign visuals.
• Experience crafting story-driven content for NGOs and high-converting visuals for e-commerce.

📱 Social Media & Community -

• Managing Instagram, YouTube, LinkedIn, and Facebook brand accounts.
• Creating monthly content calendars, trend-based reels, and community engagement plans.
• Strong sense of audience engagement, tone, and brand aesthetics.

⚙️ Automation & Analytics -

• Hands-on with Mailchimp, HubSpot, or Sendinblue for email and automation workflows.
• Performance tracking using Google Analytics, Meta Insights, and UTM tagging.
• Data-driven campaign optimization and reporting.

Qualifications -

• Bachelor’s or Master’s degree in one of the following (or equivalent):
• 
  
• Marketing, Advertising, or Digital Media
• Mass Communication or Journalism
• Graphic Design, Multimedia, or Visual Arts
• Business Administration (with specialization in Marketing / E-commerce)
• Additional certifications in Google Ads, Meta Blueprint, SEO, or Digital Marketing are a strong plus.
• Minimum 3+ years of professional experience in digital marketing, creative strategy, or performance marketing.

Soft Skills -

• Creative thinker with strong analytical and strategic mindset.
• Excellent communication, planning, and storytelling abilities.
• Leadership quality and a sense of ownership and accountability.
• Passion for social impact, innovation, and brand growth.

Job Title: -

• Digital Marketing & Creative Manager
• Domains: NGO & E-Commerce Projects
• Experience: 3+ Years
• Type: Full-Time / Contract / Remote
• Compensation: Based on experience and creative portfolio