Digital Marketing Manager

Key Responsibilities:

• Develop, implement, and manage digital marketing strategies across all platforms.
• Lead and oversee the digital team (SEO, SMO, PPC executives).
• Plan, monitor, and optimize PPC campaigns (Google Ads, Meta Ads, etc.).
• Execute on-page and off-page SEO activities to improve website ranking and organic traffic.
• Manage and grow social media presence through effective SMO strategies.
• Track performance metrics using Google Analytics, Search Console, and other tools.
• Coordinate with designers and content teams for campaign creation.
• Conduct competitor analysis and market trends research.
• Prepare weekly/monthly performance reports.
• Ensure all activities align with brand guidelines and business goals.

Required Skills & Qualifications:

• Proven experience as a Digital Marketing Manager or similar role.
• Hands-on expertise in SEO, SMO, and PPC.
• Strong knowledge of Google Ads, Meta Ads, and other ad platforms.
• Proficiency in analytics tools (GA4, GSC, SEMrush, Ahrefs, etc.).
• Strong team handling and leadership skills.
• Excellent communication and strategic thinking abilities.
• Ability to manage budgets and deliver ROI-driven results.