Digital Marketing Manager

Job Title: Digital Marketing & Content Specialist

Role Overview

We are looking for a creative, energetic, and multi-talented Digital Marketing & Content Specialist to join our team. You will be responsible for conceptualizing, filming, editing, and managing all social media content. The ideal candidate is a storyteller who understands the pulse of social media trends and can turn complex ideas into engaging visual content.

Key Responsibilities

1. Content Creation & Video Editing

• Video Production: Plan, shoot, and edit high-quality short-form video content (Reels, Shorts, etc).
• Graphic Design: Create visually appealing posts, stories, and thumbnails using tools like Canva, Photoshop, or Illustrator.
• Editing: Proficient use of video editing software (Adobe Premiere Pro, Final Cut Pro, or CapCut) to ensure smooth transitions, trendy audio, and clear messaging.

2. Social Media Management

• Platform Handling: Manage day-to-day operations for Instagram, Facebook, LinkedIn, and YouTube.
• Scheduling: Maintain a consistent posting calendar using scheduling tools.
• Engagement: Respond to comments, messages, and engage with the community to build brand loyalty.

3. Strategy & Growth

• Trend Spotting: Stay updated with latest viral trends, audio, and platform algorithm changes.
• Performance Tracking: Analyze weekly/monthly insights to see what content is working and adjust the strategy accordingly.
• Campaigns: Run organic and basic paid ad campaigns to increase reach and lead generation.

4. Copywriting

• Write catchy captions, headlines, and video scripts that encourage clicks and engagement.
• Use relevant hashtags and SEO-friendly keywords.

Required Skills & Qualifications

• Experience: 1–3 years of experience in digital marketing or social media management.
• Technical: Strong command over video editing apps and graphic design tools.
• Creative Mindset: Ability to think "out of the box" and turn boring topics into viral-worthy content.
• Communication: Excellent verbal and written communication skills in English and Hindi.
• Bonus: Experience in the finance or loan industry is a huge plus!

What We Are Looking For (Soft Skills)

• Self-Starter: Someone who doesn’t wait for instructions and brings new ideas to the table every day.
• Speed: Ability to create and edit content quickly while trends are still "hot."
• Organization: Managing 3–4 platforms at once requires top-notch time management.

Tech Stack (Preferable)

Category

Tools

Video Editing

CapCut, Premiere Pro, VN Editor

Design

Canva, Adobe Express, Photoshop

Management

Meta Business Suite, Buffer, HootSuite

AI Tools

ChatGPT , Gemini (for scripts), Midjourney (for visuals)