Digital Marketing Strategist

Digital Marketing Strategist (2+ Years Experience)Location: Pune / Remote

Experience Required: Minimum 2 Years

Employment Type: Full-Time

We are looking for a performance-driven Digital Marketing Strategist who understands how to generate real business results through digital channels.

The role involves managing paid advertising campaigns, social media growth, SEO strategy, and content marketing to drive leads, conversions, and brand visibility.

This role is ideal for someone who combines creativity with analytics and enjoys building growth systems for businesses.

Key ResponsibilitiesPaid Advertising Management

• Plan, execute, and optimize campaigns on Google Ads and Meta Ads (Facebook & Instagram)

• Manage lead generation and conversion campaigns

• Monitor campaign performance and optimize for ROI

• Conduct A/B testing for creatives, audiences, and funnels

Social Media Management

• Manage and grow social media platforms (Instagram, Facebook, LinkedIn)

• Plan and schedule content calendars

• Coordinate with design and video teams for engaging creatives

• Track engagement, reach, and growth metrics

Content Marketing

• Develop content strategy for blogs, social media, and campaigns

• Create marketing copies for ads, landing pages, and campaigns

• Collaborate with creative team for reels, posts, and educational content

Search Engine Optimization (SEO)

• Conduct keyword research and competitor analysis

• Optimize website pages for on-page SEO

• Work on technical and content SEO improvements

• Monitor rankings, traffic, and search performance

Analytics & Reporting

• Track campaign performance using analytics tools

• Generate monthly marketing reports

• Provide insights to improve campaign effectiveness

Required Skills

• Strong understanding of Google Ads & Meta Ads platforms

• Knowledge of SEO fundamentals and keyword research

• Experience with content planning and social media growth

• Understanding of marketing funnels and lead generation

• Ability to analyze campaign data and improve performance

Tools You Should Be Comfortable WithGoogle Ads

Meta Ads Manager

Google Analytics

Search Console

SEO tools (Ahrefs / SEMrush / Ubersuggest)

Canva / basic design understanding

Social media scheduling tools

Preferred Qualities

• Performance marketing mindset

• Creative thinking for ads and campaigns

• Strong analytical skills

• Ability to work in a fast-paced startup environment

• Interest in AI tools and marketing automation

Bonus Skills (Good to Have)

• Experience with WhatsApp marketing or chatbot automation

• Basic landing page optimization

• Experience running lead generation campaigns

What You Will Work On

• Real estate marketing campaigns

• Healthcare and wellness brands

• SaaS marketing campaigns

• Performance marketing for client projects

How to ApplyShare the following:

• Updated Resume

• Portfolio or examples of campaigns you have run

• Screenshots of Google Ads or Meta Ads campaigns handled

Send your application to:

hello@addlight.in