E-Commerce Manager

Company: Reliable Accessories Pvt. Ltd. Location: Karol Bagh, New Delhi Job Type: Full-Time

About Us: Reliable Accessories Pvt. Ltd. is a premier manufacturer and brand of high-quality mobile accessories, including chargers, power banks, batteries, and earphones. While we have a strong, pan-India distributor network, we are aggressively scaling our direct-to-consumer and online marketplace presence. We are looking for a dynamic E-commerce & Digital Marketing Manager to lead our online growth and elevate the "Reliable" brand in the digital space.

Role Overview: The ideal candidate will take end-to-end ownership of our online sales channels, primarily focusing on Amazon, Flipkart, and quick-commerce platforms like Blinkit. You will bridge the gap between e-commerce operations and digital marketing, ensuring our product listings are optimized, advertising budgets yield high returns, and our brand messaging remains consistent.

Key Responsibilities:

1. Marketplace Management (Amazon, Flipkart, Blinkit):

• Manage end-to-end cataloging, product listings, and optimization for all mobile accessories.
• Ensure 100% platform compliance and maintain healthy seller account metrics.
• Plan and execute strategies to improve organic rankings and product visibility.
• Coordinate with the inventory team to ensure optimal stock levels for platforms like Blinkit, Amazon FBA, and Flipkart Smart Fulfillment.

2. Digital Marketing & Performance Ads:

• Create, manage, and optimize PPC campaigns across Amazon Ads (Sponsored Products, Brands, Display) and Flipkart Ads.
• Plan and execute paid social media campaigns (Meta Ads/Google Ads) to drive traffic to marketplace listings or the brand website.
• Monitor keyword performance, adjust bids, and tightly manage ACOS/ROAS to ensure profitable growth.
• Develop promotional strategies for seasonal events, festival sales (e.g., Eid, Holi, Diwali), and new product launches (like our new wired earphones or car chargers).

3. Content & Brand Management:

• Collaborate with the in-house graphic designer to create high-converting A+ content, storefront designs, and listing images that align with the brand’s core red and white theme.
• Drive SEO strategies for product titles, bullet points, and descriptions to ensure maximum discoverability.
• Manage online reputation by monitoring and addressing customer reviews and ratings.

4. Analytics & Reporting:

• Track key metrics (traffic, conversion rates, sales, ROI) and generate weekly/monthly performance reports.
• Analyze competitor activities, pricing strategies, and market trends to keep the brand ahead of the curve.

Qualifications & Requirements:

• 3-5 years of proven experience in E-commerce Management and Digital Marketing.
• Prior experience in the consumer electronics or mobile accessories industry is highly preferred.
• Hands-on expertise with Amazon Seller Central, Flipkart Seller Hub, and quick-commerce seller portals.
• Strong understanding of performance marketing, SEO, and paid ad campaign management.
• Excellent analytical skills with a data-driven approach to problem-solving.
• Ability to work cross-functionally with sales, design, and inventory teams.