HR Manager

Job Title: Recruitment, Marketing & Employer Branding Specialist(Alternative titles: Recruitment Marketing Executive / HR Manager)

Location: [Hybrid]Department: Human Resources / Talent AcquisitionReports To: HR Manager / Head of Talent / Director of PeopleJob Summary

We are looking for a dynamic and creative professional to lead initiatives across recruitment, marketing, and employer branding. The ideal candidate will manage the full-cycle recruitment process, enhance candidate experience, and strengthen our employer brand through strategic marketing campaigns that attract top talent and showcase our company culture.

• Key Responsibilities:1. Recruitment & Talent AcquisitionManage end-to-end recruitment for various roles, from job posting to onboarding.
• Develop and maintain a strong talent pipeline through proactive sourcing on platforms like LinkedIn, Naukri, Indeed, etc.
• Partner with hiring managers to understand hiring needs and job requirements.
• Conduct initial screening, coordinate interviews, and manage candidate communication.
• Analyze recruitment metrics and optimize processes to improve time-to-fill and quality-of-hire.
• 2. Employer BrandingDesign and implement employer branding strategies aligned with company culture and values.
• Collaborate with marketing and communications teams to create engaging content (videos, blogs, social media posts, employee testimonials, etc.) that promote the company as an employer of choice.
• Manage employer presence on LinkedIn, Glassdoor, and other career platforms.
• Organize and promote employer events such as campus drives, career fairs, and employee engagement initiatives.
• 3. Recruitment MarketingPlan and execute digital recruitment campaigns across social media, job boards, and career sites.
• Create compelling job advertisements and content that highlight the employee value proposition (EVP).
• Monitor and analyze recruitment marketing performance (traffic, engagement, conversion).
• Coordinate with internal teams to ensure consistent messaging across all candidate touchpoints.
• 4. Internal Collaboration & CommunicationWork closely with HR, Communications, and Department Heads to align hiring and branding goals.
• Support internal communication initiatives that enhance company culture and employee advocacy.
• Qualifications & Skills:Bachelor’s degree in HR, Marketing, Communications, or related field.
• 2–5 years of experience in recruitment, employer branding, or marketing (experience in tech/startup environment preferred).
• Strong understanding of recruitment tools, ATS platforms, and social media marketing.
• Excellent written and verbal communication skills.
• Creative mindset with ability to produce engaging content.
• Strong analytical skills and familiarity with recruitment marketing analytics.
• Passion for people, culture, and storytelling.
• Key Competencies:Talent Acquisition Strategy
• Digital & Social Media Marketing
• Employer Branding & EVP Development
• Communication & Stakeholder Management
• Data-Driven Decision Making
• Creativity & Innovation
• Performance Metrics:Time-to-fill and quality of hire
• Candidate satisfaction scores
• Social media engagement and employer brand visibility
• Hiring source effectiveness
• Retention rate of new hires