Marketing Strategist

Job Description

Job Title: Marketing Strategist

Company: Karara Mujassme

Location: Rajokri

Employment Type: Full-Time

Job Purpose

Karara Mujassme is seeking a dynamic and strategic professional to drive brand growth, marketing initiatives, exhibitions, and international expansion. This role will be responsible for strengthening the brand’s presence across domestic and global markets through strategic planning, exhibitions management, partnerships, and market development activities. The ideal candidate will combine strategic thinking with strong execution capabilities and represent the brand at a global level.

Key Responsibilities

Brand Growth & Marketing Strategy

• Develop and implement comprehensive marketing and brand growth strategies aligned with business objectives
• Identify new market opportunities to expand brand presence in India and international markets
• Strengthen brand positioning across target customer segments including architects, designers, builders, and distributors

Exhibition Planning & Execution

• Plan, manage, and execute national and international exhibitions from concept to completion
• Coordinate with vendors for stall design, fabrication, branding materials, logistics, and installations
• Oversee on-ground execution including setup, operations, and dismantling
• Ensure brand consistency, premium presentation, and effective visitor engagement during exhibitions

International Expansion & Client Representation

• Represent Karara Mujassme at national and international exhibitions, meetings, and industry events
• Pitch products and brand offerings to international clients, distributors, and partners
• Support international business development initiatives and market entry strategies

Partnerships & Collaborations

• Build and manage collaborations with architects, interior designers, distributors, and strategic partners
• Identify and develop brand partnerships to enhance visibility and market reach
• Coordinate with external stakeholders to drive joint marketing and branding initiatives

Market & Product Research

• Conduct ongoing research on market trends, competitor activities, pricing strategies, and customer preferences
• Provide insights to support product positioning, launches, and marketing decisions

Internal Coordination

• Work closely with sales, marketing, and operations teams to ensure seamless execution of strategies
• Support sales teams with marketing inputs, presentations, and exhibition leads

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, International Business, or a related field
• Strong understanding of brand marketing, exhibitions, and market expansion strategies
• Excellent communication, presentation, and negotiation skills
• Ability to manage multiple projects and stakeholders simultaneously
• Willingness to travel extensively (India & international)

Preferred Experience

• 4–6years of experience in brand marketing, exhibitions, international marketing, or business development
• Experience in luxury, premium, design-led, architecture, or building material brands preferred
• Prior exposure to international exhibitions and overseas client interactions is a strong advantage

Soft Skills Required

• Strategic and growth-oriented mindset
• Strong ownership and accountability
• Excellent interpersonal and relationship-building skills
• Proactive, adaptable, and solution-focused attitude
• Professional presence suitable for representing a premium brand globally