Performance Marketing Specialist

We are looking for a Performance Marketing Specialist who can plan, execute, and optimize paid digital campaigns to drive measurable growth. The ideal candidate is data-driven, ROI-focused, and experienced in managing high-performing campaigns across multiple digital platforms.

You will be responsible for scaling user acquisition, improving conversion rates, and maximizing return on ad spend (ROAS) through continuous testing and optimization.

• Key ResponsibilitiesPlan, launch, and manage paid advertising campaigns on:
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• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads (B2B campaigns)
• Optimize campaigns for leads, app installs, sales, and conversions
• Perform A/B testing on ad creatives, audiences, landing pages, and funnels
• Monitor and improve CPC, CPA, CTR, ROAS, and conversion rates
• Manage daily, weekly, and monthly ad budgets
• Set up and manage conversion tracking (GA4, Google Tag Manager, Meta Pixel)
• Analyze campaign performance and prepare insight-driven reports
• Work closely with design, content, and development teams for campaign assets
• Stay updated with the latest performance marketing trends and platform updates
• 🧠 Required Skills & QualificationsStrong hands-on experience with Google Ads & Meta Ads
• Solid understanding of performance funnels and attribution models
• Experience with GA4, GTM, and tracking pixels
• Ability to analyze data and make performance-driven decisions
• Knowledge of landing page optimization & CRO
• Basic understanding of SEO, email marketing, and remarketing
• Excellent analytical and problem-solving skills

• ⭐ Preferred Skills (Good to Have)Experience in mobile app marketing (Android/iOS)
• Knowledge of LinkedIn Ads & programmatic ads
• Familiarity with tools like Hotjar, HubSpot, WebEngage, or Mixpanel
• Experience in agency or SaaS environments
• 🎁 What We OfferCompetitive salary with performance-based incentives
• Opportunity to work on high-growth brands & products
• Creative freedom and ownership of campaigns
• Fast-learning, growth-oriented work culture
• Long-term career growth opportunities