Sales and Marketing Executive

Job Description: Sales & Marketing Executive / ManagerPosition SummaryThe Sales & Marketing Executive/Manager is responsible for driving business growth by identifying new market opportunities, nurturing client relationships, and executing strategic marketing initiatives. This role combines hands-on sales activities with planning and implementation of marketing campaigns to strengthen brand presence and increase revenue.

• Key ResponsibilitiesSales ResponsibilitiesIdentify and pursue new business leads through prospecting, networking, and referrals.
• Build and maintain strong, long-term customer relationships.
• Deliver effective sales presentations and product demonstrations.
• Negotiate contracts, pricing, and close deals to meet sales targets.
• Maintain a strong sales pipeline and provide accurate sales forecasts.
• Conduct market research to understand customer needs and competitor activities.
• Collaborate with cross-functional teams (product, operations, finance) to ensure smooth delivery and client satisfaction.
• Marketing ResponsibilitiesDevelop and execute marketing strategies to promote products/services.
• Plan and run digital marketing campaigns (Google Ads, social media, email, SEO, etc.).
• Create marketing content such as brochures, posts, ads, and presentations.
• Conduct market analysis to identify trends, customer behavior, and growth opportunities.
• Manage brand positioning and ensure consistency across all communication channels.
• Track and analyze campaign performance to optimize ROI.
• Participate in events, trade shows, and promotional activities.
• Required Skills & QualificationsBachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in sales, marketing, or business development.
• Strong communication, negotiation, and presentation skills.
• Knowledge of digital marketing tools and CRM software.
• Ability to work independently and meet targets.
• Creative thinking with data-driven decision-making capability.
• Strong organizational and multitasking skills.
• Preferred QualificationsExperience in [insert industry—e.g., FMCG, software, real estate, manufacturing].
• Familiarity with marketing automation tools (HubSpot, Mailchimp, etc.).
• Understanding of analytics tools (Google Analytics, Meta Ads Manager).
• CompensationCompetitive salary + incentives/commissions.
• Performance-based bonuses.