Key Skills:

On-Page SEO: Keyword research, meta tags optimisation, content strategy, and internal linking.

Off-Page SEO: Back link strategy, outreach, and guest posting.

Technical SEO: Website audits, site speed optimization, mobile optimization, and structured data.

Analytics: Google Analytics, Search Console, and other SEO tools (Ahrefs, SEMrush, etc.).

Content Creation: SEO-friendly content, blog writing, and copywriting for websites.

Competitor Analysis: Identifying competitors’ SEO strategies and adapting them.

Local SEO: Google My Business optimization, local citations, and geo-targeting.

Responsibilities:

SEO Strategy: Develop and execute comprehensive SEO strategies to increase organic traffic.

Keyword Research: Identify target keywords and optimize content for high search visibility.

Technical Optimization: Resolve technical SEO issues, such as broken links, site architecture, and crawl errors.

Content Optimization: Work with content teams to optimize articles and landing pages.

Performance Reporting: Monitor, analyze, and report on SEO performance using analytics tools.

Link Building: Develop and execute link-building strategies to improve domain authority.

Website: Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Stay Updated: Keep up with the latest SEO trends, algorithm updates, and industry best practices.