We are seeking an experienced SEO Specialist to join our dynamic digital marketing team. The ideal candidate will have a deep understanding of on-page, off-page, and technical SEO, along with strong analytical and creative skills. You will be responsible for developing and implementing effective SEO strategies to improve organic search performance and drive targeted traffic to our website.

Key Responsibilities:

On-Page SEO:

• Optimize website content for target keywords, including title tags, meta descriptions, headers, and more.
• Ensure HTML and CSS are SEO-friendly and align with best practices.
• Conduct regular content audits and recommend improvements for SEO.

Off-Page SEO:

• Develop and execute effective link-building strategies.
• Build and maintain relationships with key influencers and webmasters.
• Monitor and improve domain authority and link equity.

Technical SEO:

• Optimize website architecture and internal linking for better crawlability.
• Manage XML sitemaps, robots.txt, canonical tags, 301 redirects, and hreflang tags.
• Enhance website speed and ensure mobile-first indexing.

Analytics and Reporting:

• Utilize tools like Google Analytics and Google Search Console for performance tracking and reporting.
• Use SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog for data analysis.
• Interpret data to make informed SEO decisions and adjustments.

Keyword Research:

• Conduct advanced keyword research using tools like Google Keyword Planner, Ahrefs, and SEMrush.
• Perform competitor analysis and identify keyword gaps.
• Implement keyword strategies to improve search engine rankings.

Analytical Skills:

• Analyze website performance data to identify trends and patterns.
• Troubleshoot and resolve technical SEO issues.
• Perform in-depth competitor analysis to inform and enhance SEO strategies.

Creative Skills:

• Develop content strategies aligned with SEO goals.
• Collaborate with content creators to produce high-quality, SEO-friendly content.
• Write compelling and keyword-optimized copy, including meta descriptions and title tags.

Soft Skills:

• Communicate effectively with team members, stakeholders, and clients.
• Manage multiple projects and priorities with strong organizational skills.
• Adapt to the latest SEO trends and algorithm changes quickly and effectively.

Industry Knowledge:

• Stay updated on search engine algorithms and digital marketing concepts.
• Integrate SEO strategies with broader digital marketing campaigns.
• Optimize for local search and manage local listings and reviews on platforms like Google My Business.

Tools and Software Proficiency:

• Proficiency in SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Proficiency in analytics tools: Google Analytics, Google Search Console, and other analytics platforms.
• Experience with content management systems (CMS): WordPress, Joomla, Drupal, and other CMS platforms.

Qualifications:

• Proven experience as an SEO Specialist or similar role.
• Strong understanding of SEO principles and best practices.
• Excellent analytical and problem-solving skills.
• Strong communication and project management abilities.
• Up-to-date with the latest trends and best practices in SEO and digital marketing.