Social Media Manager

As a social media manager, you'll need to: - Develop creative and engaging social media strategies - Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels - Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic - Create engaging multimedia content (and/or outsource this effectively) across multiple platforms - Develop, launch and manage new competitions and campaigns that promote your organisation and brand - Form key relationships with influencers across the social media platforms undertake audience research - Manage and facilitate social media communities by responding to social media posts and developing discussions - Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights - Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity - Analyse competitor activity - Recommend improvements to increase performance - Set targets to increase brand awareness and increase customer engagement - Manage, motivate and coach junior staff such as social media executives or assistants - Manage a budget for social media activities