Social Media Manager

Core Responsibilities:

• Generate innovative, platform-specific video content ideas

• Optimize single video concepts for multiple platforms (Instagram, YouTube, Facebook)

• Write compelling captions & utilize relevant hashtags for maximum reach

• Monitor trends, audio & formats to ensure content is current & engaging

• Engage with audience comments & messages to build community

• Collaborate with team for promotional & campaign videos

• Track, analyze & report on video performance metrics (views, engagement, shares)

• Adjust content strategy based on data insights & platform algorithm changes

• Manage content calendar for video posts

• Coordinate with other departments (marketing, sales) for integrated campaigns