Job Title: Digital Marketing Specialist

Location: Dhanbad, Jharkhand

Job Type: Full-time

Reports To: Marketing Manager

Job Summary:We are seeking a creative and results-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

• Develop and execute digital marketing strategies across various channels (SEO, SEM, email, social media, display advertising, etc.)
• Analyze and report on campaign performance using tools like Google Analytics and Google Ads
• Optimize content for search engines (SEO) and manage paid search campaigns (PPC)
• Coordinate with design and content teams to produce marketing materials
• Conduct market and competitor research to identify trends and opportunities
• Maintain and grow email marketing campaigns and customer acquisition funnels
• Collaborate with internal teams to align campaigns with business objectives

Requirements:

• Bachelor’s degree in any discipline
• Certification in Digital Marketing (e.g., Google, HubSpot, Meta, or similar)
• Minimum of 1 year of experience in digital marketing or a related role
• Familiarity with digital marketing tools such as Google Ads, Meta Ads Manager, email platforms, and analytics tools
• Basic understanding of SEO, social media marketing, and content strategy
• Strong written and verbal communication skills
• Willingness to learn and adapt in a fast-paced environment
• Ability to manage multiple projects and deadlines