Graphic Designer And Video Editor

Charkhi is a premium heritage textile brand specializing in luxury turban fabrics, groom saafa, mens ties & bows, kalangi, mala, brooches, and hijabs.

Our brand identity is rooted in royal aesthetics, craftsmanship, and modern luxury, with a strong focus on men’s wedding & ceremonial fashion.

We are building a powerful brand presence across digital and physical channels and are looking for a Creative Marketing & Brand Executive to lead this transformation.

Role Overview

This is a high-impact, leadership-driven role responsible for managing Charkhi’s complete visual identity, marketing strategy, social presence, influencer collaborations, and offline brand campaigns.

You will own the brand’s growth, visibility, and market perception.

Core Responsibilities

Graphic Design & Brand Visuals

• Design social media posts, ads, reels covers, campaign posters & banners
• Create packaging designs for turban fabrics, groom collections & accessories
• Design website creatives, landing page visuals & product graphics
• Maintain strict brand consistency across all platforms
• Video editing
• Shoot reels and be a part of them on camera

Social Media Management & Growth

• Plan, create & execute content calendar across Instagram, Facebook & other platforms
• Manage posts, stories, reels, captions, hashtags & community engagement
• Analyze performance, reach, engagement & growth
• Build Charkhi’s digital identity as a luxury menswear & wedding brand

Influencer Marketing

• Identify and onboard influencers (wedding, fashion, groom, lifestyle creators)
• Plan & execute influencer campaigns
• Manage content approvals, timelines, budgets & collaborations
• Measure influencer ROI and optimize campaigns
• Call and get influencers on board, get follow up
• Go offline when required for marketing

Marketing Strategy & Campaign Management

• Plan brand launches, wedding season campaigns & festive promotions
• Execute offline marketing campaigns (store branding, events, exhibitions, vendor tie-ups, wedding expos)
• Coordinate photoshoots, promotional events & brand collaborations
• Support sales & business growth with strong marketing initiatives

Overall Marketing Ownership

• Act as custodian of Charkhi’s brand image & market positioning
• Work closely with management on business growth strategy
• Continuously improve brand perception & customer engagement

Required Skills & Expertise Tools & Software

• Adobe Photoshop, Illustrator, InDesign
• Canva
• Meta Business Suite
• Social media analytics tools
• video editing
• SEO and ads knowledge

Core Skills

• Strong visual & creative thinking
• Deep understanding of luxury branding & men’s fashion aesthetics
• Expertise in social media growth strategies
• Influencer marketing planning & execution
• Campaign planning & brand storytelling
• Excellent communication & leadership skills

Preferred Background

• Experience with fashion, textile, wedding or luxury brands
• Knowledge of photography & content production
• Experience managing both digital & offline marketing campaigns

Education:

• Bachelor's (Required)

Experience:

• Graphic design: 1 year (Required)

Work Location: In person