Digital Marketing Manager

About the Role:-

We are looking for an experienced Performance Marketing Expert who can generate high-quality national and international leads for our software development and web development services using Google Ads, Meta Ads, and LinkedIn marketing strategies.

The candidate must have strong experience in B2B lead generation for IT services companies.

Key Responsibilities:-

• Plan, create, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max)

• Manage Meta Ads (Facebook & Instagram) for lead generation

• Run LinkedIn Ads campaigns for B2B lead generation

• Use LinkedIn Sales Navigator for targeted outreach and lead generation

• Build LinkedIn connection strategies to generate international business leads

• Generate qualified leads for software development, web development, and mobile app development services

• Target international markets (USA, UK, Canada, Europe, Middle East, Australia)

• Create high-converting ad copies, creatives, and landing page strategies

• Monitor campaign performance and optimize for low CPL and high ROI

• Conduct A/B testing for ads, creatives, and landing pages

• Track conversions using Google Analytics, Google Tag Manager, and Meta Pixel

• Work closely with the sales team to improve lead quality and conversion rate

Required Skills:-

• Strong expertise in Google Ads and Meta Ads campaign management

• Experience with LinkedIn Ads and LinkedIn Sales Navigator

• Knowledge of LinkedIn lead generation and connection building strategies

• Experience generating international B2B leads

• Strong understanding of lead funnels, targeting strategies, and conversion optimization

• Experience with GA4, Google Tag Manager, Meta Pixel

Performance Expectations:-

• Generate qualified leads for web development, mobile app development, and custom software services

• Maintain consistent cost-per-lead targets

• Improve campaign ROI and conversion rates

• Experience working with software development / IT services companies

• Experience generating international client leads

• Knowledge of B2B platforms like Upwork, Clutch, or IT service marketplaces

Why Join Us

• Work with a 10+ years experienced software development company

• Opportunity to manage international marketing campaigns

• Performance-based incentives and growth opportunities

**Important: Please read the job description carefully before applying. This is a full-time in-office position, and candidates must be available to work from our office location.**