Sales & Marketing Trainer

Job Description – Sales & Marketing Trainer (Wellness Products)Role Title: Sales & Marketing Trainer

Function: Sales Excellence / Learning & Development

Location: South India (field + hybrid across KA/TN/KL; occasional pan-India)

Reports to: State Sales Head / Director–Sales & Marketing

Team Interfaces: Channel Sales Managers, Zonal Managers, Demo Executives, Tele-calling, Marketing, Service

Role Purpose: Build a consistent, high-performing frontline by designing and delivering science-backed product training and AI-enabled sales enablement that lifts lead quality, demo effectiveness, conversion, and customer experience across KYK wellness and water-treatment portfolios.

1. Key Responsibilities (KRAs)Training Design & Curriculum (Foundational)

• Develop modular curricula: product science (alkaline/hydrogen water), competitor mapping, objection handling, pricing/discount policy, AIDA/SPIN/Challenger frameworks, CRM hygiene, demo protocols (ORP/pH/TDS/PPB), and post-sale handover.
• Localize content for Kannada/Tamil/Malayalam/Hindi/English; create micro-learning (10–15 min) and AI-assisted practice (role-play bots, quizzes).
• Maintain SOPs & certification paths (New Hire, Refresher, Manager-Track).

1. Delivery & Coaching (Field & Virtual)

• Run weekly virtual classes (Zoom/Meet) and monthly in-person bootcamps; conduct floor-coaching, joint calls, and field demos.
• Certify Tele-calling → Demo Exec → Sales Officer → Manager pathways with pass/fail, remediation plans.

1. Performance Enablement & Sales Ops

• Convert playbooks into battle-cards, talk tracks, pitch decks, WhatsApp/email templates.
• Ensure Discount Ticket Policy and correct CRM documentation.
• Drive adoption of Neodove/CRM/ERP and analytics dashboards.

1. Quality, Compliance & Brand

• Audit CRM hygiene, demo quality, and brand adherence in showrooms/stock points/trial centers.
• Standardize awareness meetings (agenda, CTA, data capture) and ensure Golden-Hour follow-ups (≤20 hrs) post-demo.

1. Program Management & Stakeholder Alignment

• Quarterly Training Calendar; coordinate with State/Zonal/Channel Managers for pipeline-linked training.
• Publish training impact reports tying learning to revenue KPIs.

KPIs (Measurable Targets)A. Sales Impact (40%)

• Lead→Demo Conversion uplift: +10–15% within 90 days vs. baseline.
• Demo→Order Conversion uplift: +5–8% within 90 days vs. baseline.
• Average Revenue per Rep / per Outlet: +10% by Q2 post-onboarding.
• Discount efficiency: % of orders closed with ≤1 ticket ↑ by 8–10%.

B. Capability & Coverage (25%)

• New Hire Certification TAT: 95% certified ≤10 business days of joining.
• Refresher Completion: ≥90% active Salesforce monthly.
• Coaching Touchpoints: ≥4 structured sessions/rep/quarter (logged in CRM).

C. Process & Compliance (20%)

• CRM Hygiene (T+0 entries): ≥95% compliance across trained teams.
• Golden-Hour Follow-ups: ≥90% within 20 hours post-demo.
• Training NPS: ≥60; Manager satisfaction ≥85%.

D. Content & Digital Adoption (15%)

• AI Practice Usage (role-play/quizzes): ≥80% of trained reps complete monthly sets.
• Localized assets (5 languages): 100% critical assets updated quarterly.
• Asset Utilization (battle-cards/templates): ≥75% usage (tracked via link/CRM clicks).

Quarterly Score: Weighted roll-up of A–D. Thresholds: ≥100% target = Exceeds, 90–99% = Meets, <90% = Improve.

30–60–90 Day Plan Day 0–30 (Assess & Stabilize)

• Baseline funnel metrics by state/outlet; curriculum gap analysis.
• Ship v1 master deck + battle-cards + discount policy module.
• Launch New Hire Certification; 2 pilot virtual classes/week.

Day 31–60 (Deploy & Coach)

• Roll out manager-track modules; field-coaching with Zonal/Channel managers.
• Launch AI role-play in 5 languages; implement quiz & simulation leaderboard.
• Publish the first Training Impact Report.

Day 61–90 (Scale & Optimize)

• Standardize awareness-meet playbook; run 6 city bootcamps.
• Hit KPI uplifts (Lead→Demo +10%, Demo→Order +5%).
• QCP (quality control points) audits: CRM hygiene, demo protocol, brand compliance.
• Candidate Profile (Must-Have)Education: MBA (Marketing) or Bachelor’s/Master’s in Science (life sciences preferred).
• Experience: 5+ yrs front-line sales in premium consumer/health/wellness/medical devices and 5+ yrs sales-training/L&D /L&D with proven revenue impact.
• Languages: Kannada, Tamil, Malayalam, Hindi, English (spoken & written).
• Digital/AI Proficiency: Advanced use of AI tools (prompting, AI role-play, analytics), Google Workspace, PowerPoint/Canva, CRM/ERP (Neodove or similar), Zoom/Meet; basic data analysis (pivot/VLOOKUP).
• Sales Methods: AIDA, SPIN, Challenger; territory planning; funnel math; discount governance.
• Behavioral: High ownership, field-orientation, crisp communication, coaching temperament, cultural sensitivity.
• Tools & Tech StackCRM/ERP: Neodove (or similar), Google Sheets/Looker Studio dashboards
• Training: Zoom/Meet, LMS, Kahoot/Typeform; AI role-play/simulator tools
• Content: Google Slides/PowerPoint, Canva; WhatsApp/Email templates
• Working Model & Travel Schedule: Mon–Sat, 9:00 AM – 6:00 PM (flex for evening awareness meets).
• Travel: 50–60% (South India) for bootcamps/field-coaching.
• Compensation & Incentives
• Trainer Performance Incentive (Quarterly): Up to 20% of base tied to KPI score (A–D), plus special milestone bonuses for conversion uplifts and certification SLAs.
• Allowances: Travel (per company policy), communications.
• Governance & Reporting Weekly: training calendar, attendance, certification list, coaching logs.
• Monthly: KPI dashboard vs. baseline; funnel impacts by state/outlet; corrective actions.
• Quarterly: Strategy review with State Head/Director; curriculum refresh & target reset.

Interview & Assessment Rubric (Internal Use)CompetencyWhat to TestBarSales DepthRun a 10-min mock pitch (AIDA) + handle 5 objectionsClear, confident, closes with CTAProduct ScienceExplain ORP/pH/TDS/PPB, contraindications, myths vs. factsAccurate, simple, persuasiveTraining SkillDesign a 2-week onboarding plan; facilitate 10-min micro-sessionStructured, engaging, outcome-linkedAI & DigitalBuild an AI role-play prompt; show how to track usagePractical, measurableMultilingualDeliver 2-min intro in any 2 South Indian languages + Hindi/EnglishFluent, audience-tunedData & KPIsTurn a funnel table into 3 actions; propose targetsActionable, realistic

• KRA–KPI Scorecard (Weightage Summary)Sales Impact: 40%
• Capability & Coverage: 25%
• Process & Compliance: 20%
• Content & Digital Adoption: 15%