Digital Marketing Executive

Lead Generation & Quality: Deliver [X] monthly Marketing Qualified Leads (MQLs). Ensure at least 25% of generated leads convert to Sales Qualified Leads (SQLs) based on defined B2B criteria.

LinkedIn Outbound & Authority: Execute [X] personalized connection requests weekly via Sales Navigator. Maintain a connection acceptance rate of >40% and a response rate of >15%.

LinkedIn Content Strategy: Publish 3–5 value-driven posts weekly to drive inbound inquiries. Monitor profile views and engagement as secondary growth metrics.

WhatsApp Marketing: Manage automated broadcasts and sequences. Achieve a delivery rate of >95% and a click-through rate (CTR) of >30% on interactive buttons.

Paid Ad Performance (FB/Meta): Manage B2B Lead Gen Forms to maintain a Cost Per Lead (CPL) within the target budget. Aim for a form completion rate of >10%.

Campaign Optimization: Perform weekly A/B testing on ad creatives, headlines, and landing pages to reduce CPL and improve lead intent.

CRM Hygiene & Reporting: Ensure 100% daily synchronization of leads with the CRM. Provide weekly reports analyzing channel-wise ROI and pipeline impact.