Digital Marketing Executive

We are seeking a results-oriented Digital Marketing professional with hands-on experience in managing and scaling e-commerce brands. The ideal candidate will be responsible for driving online traffic, improving conversions, optimizing ad spends, and managing digital campaigns across multiple platforms.

Key Responsibilities:

Develop and execute digital marketing strategies to drive traffic and sales for the e-commerce platform.

Manage paid campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, and other digital channels

Plan and execute performance marketing campaigns with a strong focus on ROAS

Optimize website performance, landing pages, and conversion funnels

Manage SEO and SEM initiatives to improve organic visibility

Oversee email marketing and retargeting campaigns

Analyze campaign performance using tools like Google Analytics, Meta Business Manager, etc.

Coordinate with creative and content teams for ad creatives and marketing materials

Monitor competitor activities and market trends

Manage marketplace marketing (if applicable – Amazon, Flipkart, etc.)

Key Requirements

Bachelor’s degree in Marketing, Business, or related field

2–5+ years of experience in Digital Marketing within the e-commerce industry

Proven track record of managing performance marketing campaigns

Strong understanding of conversion rate optimization (CRO)

Experience with Shopify / WooCommerce / other e-commerce platforms

Knowledge of SEO, Google Analytics, Meta Ads, and Google Ads

Strong analytical and reporting skills

Ability to manage budgets effectively and maximize ROI

What We Offer

Opportunity to work in a fast-growing startup environment

Ownership and performance-driven culture

Growth and leadership opportunities