Digital Marketing Executive

We are seeking a dynamic and results-driven Digital Marketing Executive to join our growing team. The ideal candidate will be responsible for planning, executing, and optimizing strategies across Social Media Marketing (SMM), Search Engine Optimization (SEO), and Paid Advertising to enhance brand visibility, generate qualified leads, and boost overall digital performance.

Key Responsibilities

Develop and manage comprehensive social media strategies for platforms including Facebook, Instagram, LinkedIn, and Twitter.

• Execute both On-page and Off-page SEO strategies to increase website rankings and organic traffic.
• Plan, launch, and optimize paid advertising campaigns across Google Ads, Facebook Ads, and other relevant ad networks.
• Conduct keyword research, competitor benchmarking, and website performance audits regularly.
• Create and publish engaging content for social media, blogs, and ad copy.
• Track, analyze, and report campaign performance using tools like Google Analytics, Google Search Console, and platform-specific insights.
• Collaborate with designers and content creators to develop high-impact visuals, creatives, and video content.
• Stay current with digital marketing trends, search engine algorithm updates, and best practices.
• Communicate directly with clients, providing updates and insights into campaign progress and performance.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.

• 1–3 years of hands-on experience in Digital Marketing, particularly in SMM, SEO, and Paid Ads.
• Proven ability to manage Google Ads, Meta (Facebook/Instagram) Ads, and LinkedIn Ads.
• Proficient with SEO tools such as Ahrefs, SEMrush, or Moz.
• Solid knowledge of Google Analytics, Search Console, and Facebook Business Manager.
• Strong content writing skills and excellent communication abilities.
• Self-motivated with the ability to multitask and manage deadlines effectively.
• Creative and detail-oriented with a passion for performance-driven marketing.