Associate Manager - Sales and Marketing in Logistics

Associate Manager - Sales & Marketing

Responsibilities

A. Business Development & Revenue Growth

• Identify and acquire new customers including forwarders, CHAs, NVOCCs, shipping lines, and direct shippers.
• Promote CFS services such as import handling, export consolidation, bonded warehouse, ICD connectivity, reefer handling, LCL services, hazardous cargo handling, etc.
• Achieve monthly/quarterly volume and revenue targets.
• Conduct regular market visits to build visibility and generate leads.
B. Customer Relationship Management

• Maintain strong relationships with key customers to ensure repeat business.
• Provide timely resolution of customer queries related to billing, operations, documentation, and cargo movement.
• Conduct customer review meetings and gather feedback for service improvement.
C. Pricing & Commercial Negotiation

• Prepare and submit competitive commercial proposals for CFS services.
• Negotiate rates and contractual terms within defined commercial guidelines.
• Coordinate with finance for credit approvals and payment collections.
D. Market Intelligence

• Track competitor activities, pricing trends, new service offerings, and market developments.
• Identify opportunities for new services or improvements in existing offerings.
E. Coordination with Internal Teams

• Work closely with operations, documentation, billing, and customer service teams to ensure service delivery as per customer expectations.
• Ensure operational issues affecting customers are escalated and resolved quickly.
3. Key Performance Indicators (KPIs)

• Volume growth (TEUs handled per month).
• Revenue achieved vs. target.
• Number of new accounts acquired.
• Customer retention and satisfaction score.
• Market share in key trade lanes.
• Timely collection of outstanding payments.
4. Skills & Competencies

• Strong understanding of CFS operations, import/export processes, and EXIM documentation.
• Excellent communication, negotiation, and presentation skills.
• Ability to build and maintain long-term customer relationships.
• Market intelligence and analytical skills.
• Result-oriented, self-driven, and able to work independently

Qualifications

• Bachelor’s degree (preferably in logistics, commerce, or business).
• 3–10 years of experience in CFS, freight forwarding, shipping line, NVOCC, or logistics sales.
• Experience in CFS import/export sales is highly preferred.