Digital Marketer

Position: Digital Marketer

Company: MoonAir Home Appliances Pvt. Ltd.

Location: Ghaziabad, Ghukna

Salary: ₹15,000 – ₹20,000 per month

Working Hours: 11:00 AM to 8:00 PM

• Role & ResponsibilitiesDevelop, implement and manage digital marketing campaigns across channels (social media, search engine, email marketing, display advertising) to drive brand awareness, lead generation, and sales.
• Manage and optimise the company’s website (moonair.in) and online presence to improve traffic, user experience, conversions and SEO.
• Create and curate engaging content (blogs, posts, visuals, infographics, videos) tailored to target audiences for home appliances, air coolers, LED TVs etc. TradeIndia+1
• Monitor, analyse and report performance metrics (traffic, engagement, conversion rates, ROI) and use insights to refine strategies.
• Coordinate with the design team, product team and sales team to ensure campaigns are aligned with product launches, promotions and business goals.
• Manage and optimise PPC (Google Ads, social ads) budgets, targeting, bidding and creatives.
• Stay up-to-date with digital marketing trends, tools and best practices, particularly as relevant to the home appliance / consumer electronics sector.
• Assist in building and maintaining the brand’s voice and identity online, and engage with the audience on social media platforms.
• Support email marketing efforts: list management, segmentation, scheduling, content creation, reporting.
• Collaborate with external agencies, freelancers or vendors if needed for specialised tasks (video production, influencer marketing, graphic design).
• Skills & QualificationsBachelor’s degree in Marketing, Business, Communications or related field (or equivalent experience).
• Proven experience (1-3 years preferred) in digital marketing role — ideally in consumer goods, electronics or home appliances.
• Strong knowledge of SEO/SEM, Google Analytics, Google Ads, Facebook/Instagram Ads, and other digital marketing tools.
• Excellent written and verbal communication skills; ability to create compelling content.
• Creative mindset with ability to think out-of-the-box and execute innovative campaigns.
• Data-driven and analytical — able to interpret metrics, generate insights and take action.
• Good organisational and project-management skills — able to handle multiple campaigns, priorities and deadlines.
• Familiarity with website CMS, basic HTML/CSS understanding is a plus.
• Self-motivated, proactive and able to work in a fast-paced environment with changing priorities.
• Team player but also able to work independently.
• Why Join MoonAir Home AppliancesA growing brand in home appliances with innovative product lines (air coolers, LED TVs, washing machines) and a presence in multiple states. MoonAir+1
• Opportunity to shape and own the digital marketing function and make measurable impact.
• Working hours are friendly (11 am to 8 pm) enabling convenience for many.
• Collaborative office environment where you will work closely with product, design and sales teams.
• Good entry point for someone looking to build a career in digital marketing in the consumer goods space.
• How to ApplySend your CV + portfolio of digital marketing campaigns (if any) to the given HR email or apply via the company website.
• In the subject line mention “Digital Marketer – MoonAir Home Appliances”.
• Please mention your current salary, expected salary (within the 15 k-20 k range) and notice period.