Digital Marketing Executive

Core Responsibilities

Brand Strategy & Vision:

• Lead the "Road to Become a Brand" initiative by maintaining a premium and consistent visual identity across all touch points.
• Develop comprehensive marketing calendars to support showroom launches and seasonal eyewear collections.
• Translate business objectives into high-impact social media campaigns that drive foot offline traffic and online engagement.

Professional Content Production

• Photography: Execute professional product shoots for premium eyewear and lifestyle photography within our showrooms
• Videography: Direct, film, and produce cinematic reels, behind-the-scenes content, and brand stories.
• Post-Production: Full ownership of the editing pipeline, ensuring all video and static assets are polished, color-graded, and high-quality.This includes expert-level design of social media posts and creative layouts using Canva to maintain a sleek, professional aesthetic.

Digital Growth & Trend Analysis

• Trend Spotting: Monitor and rapidly adapt to emerging social media trends, viral audio, and platform features.
• Platform Mastery: Optimize content specifically for Instagram, YouTube, and LinkedIn algorithms to maximize organic reach.
• Presence Expansion: Implement strategies to increase follower count and community interaction, turning viewers into brand advocates.

Why Join Om Opticals?

Creative Liberty: We believe the best ideas come from anywhere. You will have the full freedom to pitch new concepts, voice your opinions, and experiment with innovative marketing strategies.

Family-Like Environment: We pride ourselves on a supportive and inclusive culture. You aren't just an employee here; you are a valued member of a team that celebrates collective success.

Massive Growth Opportunities: As we expand our footprint with new flagship showrooms, your career trajectory will grow alongside the brand. We reward high performance with real advancement.