Digital Marketing Executive

Key Responsibilities:

• Campaign Strategy & Execution Plan and manage paid campaigns on Facebook, Instagram, and Google Ads (Search, Display, YouTube, Performance Max).
• Develop end-to-end paid marketing strategies for lead generation, conversions, and brand awareness.
• Create and manage custom, lookalike, remarketing, and keyword-based audiences.

Optimization & Performance Management:

• Optimize campaigns daily to improve CTR, conversion rate, CPA, CPS,CPL, ROAS, and overall ROI.
• Conduct A/B testing on creatives, ad copies, landing pages, and audience segments.
• Scale successful campaigns while controlling costs and maintaining performance.

Tracking & Analytics:

• Implement and maintain tracking using Facebook Pixel, Google Tag Manager, and Google Analytics.
• Ensure accurate attribution and monitor events, conversions, and user behavior.
• Prepare weekly/monthly performance reports with insights and action plans.

Creatives & Collaboration:

• Work with designers/content teams to develop high-performing ad creatives.
• Provide recommendations for landing page improvements to increase conversions.
• Write compelling ad copies and test multiple variations.

Budget & Compliance:

• Manage daily, weekly, and monthly ad budgets efficiently.
• Ensure all ads comply with Meta and Google policy guidelines.
• Troubleshoot ad disapprovals, tracking issues, and delivery problems.

Qualifications & Skills:

• 1–5+ years of experience in Performance Marketing or PPC.
• Strong hands-on expertise with Meta Ads Manager and Google Ads.
• Solid knowledge of SEO/SEM fundamentals (optional but preferred).
• Proficiency with Google Analytics, Tag Manager, and reporting dashboards.
• Strong analytical mindset with the ability to interpret data and make decisions.
• Experience in eCommerce, lead generation, or app marketing (as per company need).
• Excellent communication, problem-solving, and campaign management skills