Digital Marketing Executive

Key Responsibilities:

• Plan and manage digital campaigns (Google Ads, social media ads, email marketing)
• Handle social media accounts and content scheduling
• Optimize website content for SEO and improve search rankings
• Monitor website traffic using analytics tools
• Create marketing reports and performance insights
• Coordinate with designers and content teams
• Manage paid ad budgets and ROI tracking
• Conduct competitor and market research

Required Skills:

• Knowledge of SEO, SEM, and social media marketing
• Familiarity with tools like Google Analytics, Meta Ads Manager, etc.
• Content writing and copywriting skills
• Basic graphic or video understanding (optional but preferred)
• Analytical thinking and data interpretation
• Communication and creativity