Digital Marketing Executive

As a digital marketing executive at PhDPrima, you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website. Your role is essential in helping us achieve our business objectives and reach our target audience effectively.

If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for our team.

At PhDPRIMA, we value creativity, collaboration and innovation and look forward to welcoming a new team member who shares these values. We strive to promote diversity and inclusivity and invite individuals from all backgrounds to apply.

Responsibilities

Ø Social Media Marketing

Ø Blogs and create content writing

Ø Multimedia content preparations for social media marketing and engagement

Ø Create awareness of and develop the brand you're marketing

Ø Conceive and develop efficient and intuitive marketing strategies

Ø Communicate with target audiences and build and develop customer relationships

Ø Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts

Ø Write and proofread marketing copy for both online and print campaigns

Ø Produce creative content, including videos and blog posts

Ø Run social media channels

Ø Manage and optimize PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.

Ø Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.

Requirements and Skills

Ø Good understanding of market research techniques, data analysis and statistics methods

Ø Proficient in MS Office and marketing software (e.g. CRM)

Ø Familiarity with social media and web analytics (e.g. WebTrends)

Ø Excellent communication and people skills

Ø Strong organizational and time-management abilities

Ø Creativity and commercial awareness

Ø Experience with graphic design and content production.

Ø Proficiency in developing and overseeing email marketing initiatives.