Digital Marketing Executive

Here is a professional Job Description (JD) for Digital Marketing Executive:

Job Title: Digital Marketing Executive

Location: [Mention Location]

Company Name: Moon Air Home Appliances Pvt. Ltd.

Employment Type: Full-Time

Job Summary:We are looking for a result-oriented and creative Digital Marketing Executive to develop, implement, and manage online marketing strategies. The candidate should have hands-on experience in WordPress, SEO, Facebook Ads, and Google Ads to increase brand awareness, generate leads, and drive website traffic.

• Key Responsibilities:Manage and update company website using WordPress (content upload, landing pages, basic troubleshooting).
• Plan and execute SEO strategies (On-page & Off-page optimization).
• Conduct keyword research and competitor analysis.
• Manage and optimize Google Ads campaigns (Search, Display, Remarketing).
• Create and manage Facebook & Instagram Ads campaigns.
• Monitor campaign performance and prepare weekly/monthly reports.
• Improve website traffic, lead generation, and conversion rates.
• Coordinate with design and content teams for creatives and ad copies.
• Track ROI and ensure campaigns stay within budget.
• Stay updated with the latest digital marketing trends and tools.
• Required Skills:Strong knowledge of WordPress (themes, plugins, basic SEO setup).
• Good understanding of SEO tools (Google Analytics, Search Console, SEMrush, etc.).
• Experience in running and optimizing Facebook Ads & Google Ads.
• Basic knowledge of HTML/CSS (preferred).
• Strong analytical and reporting skills.
• Good communication skills.
• Qualification:Bachelor’s degree in Marketing, IT, Business, or related field.
• Minimum 1–3 years of experience in Digital Marketing.