Digital Marketing Executive

Key Responsibilities

• Campaign Management: Develop, implement, and manage digital marketing campaigns across platforms (social, search, email).
• Content Creation & SEO: Create SEO-friendly content (blogs, videos, copy) and optimize websites to improve search engine rankings.
• Channel Management: Handle social media, email marketing (newsletters), paid ads (Google Ads), and online listings.
• Performance Analysis: Track, analyze, and report on key metrics (traffic, conversions, ROI) using tools like Google Analytics.
• Strategy: Align digital efforts with business goals, identify trends, and conduct market research. 

Essential Skills & Qualifications

• Analytical Skills: Data interpretation, performance metrics, and deriving actionable insights.
• Technical Proficiency: Familiarity with digital marketing tools, analytics platforms, and SEO best practices.
• Creativity & Communication: Strong copywriting, content creation, and verbal/written communication.
• Marketing Fundamentals: Understanding of customer behavior, digital channels, and campaign execution.
• Soft Skills: Self-motivation, teamwork, project management, and adaptability.