Digital Marketing Manager

We are looking for an experienced Digital Marketing Manager (Real Estate) to plan, execute, and optimize digital campaigns focused on property lead generation, site visit conversions, and project visibility. The role demands strong performance marketing skills, deep understanding of real estate funnels, and ownership of digital ROI.

• Key Responsibilities1. Real Estate Lead Generation & Performance Marketing Plan and manage paid campaigns for residential and commercial, and plot real estate projects
• Platforms: Google Search & Display, Meta (Facebook & Instagram), YouTube, and Property Portals (if applicable)
• Optimise CPL, lead quality, site visit ratios, and booking conversions
• Manage project-wise and campaign-wise budgets
• 2. Landing Pages & Funnel Optimisation: Coordinate creation and optimisation of project-specific landing pages
• Improve lead-to-site-visit and site-visit-to-booking conversion rates
• Implement A/B testing for creatives, copies, and forms
• 3. SEO & Local Search (Real Estate Focused)Drive local SEO for projects and company branding/off page & on page.
• Optimize Google Business Profiles, location keywords, and project listings
• Track rankings for property-specific keywords
• 4. Social Media & Project Branding Plan: digital branding campaigns for project launches, inventory push, offers, and events
• Manage organic and paid social media campaigns
• Ensure consistent project branding across creatives and messaging
• 5. Coordinate closely with sales, telesales, and site teams to improve lead quality
• Analyze lead feedback and refine targeting accordingly
• 6. Present insights and recommendations to management
• Required Skills & Tools: Strong hands-on expertise in Google Ads & Meta Ads
• Proven experience in real estate lead funnels
• Google Analytics, Search Console, Tag Manager
• Preferred Qualifications: Experience handling multiple real estate projects simultaneously
• Understanding of RERA-compliant advertising
• Knowledge of WhatsApp, SMS, and remarketing automation
• Ability to work with designers, agencies, and internal sales teams
• Key Performance Indicators (KPIs)Quality leads per project
• Cost per Lead (CPL)
• Lead-to-site-visit conversion
• Site-visit-to-booking ratio
• Digital ROI & inventory movement