Digital Marketing Manager

Plan and execute lead generation campaigns on Facebook and Instagram using Meta Ads Manager

Run and optimize search and display campaigns using Google Ads

Generate consistent student leads for courses and workshops

Optimize campaigns to reduce cost per lead (CPL)

Create ad creatives, ad copy, and landing page ideas for better conversions

Monitor campaign performance and provide weekly performance reports

Work closely with the admissions team to improve lead quality and conversions

Required Skills:

Hands-on experience with Meta Ads Manager and Google Ads

Understanding of lead generation funnels

Basic knowledge of audience targeting, retargeting, and A/B testing

Ability to manage ad budgets and optimize campaigns

Strong analytical and communication skills

Preferred Qualifications:

Experience working with education institutes or training academies

Knowledge of lead forms, landing pages, and conversion tracking

Salary: As per experience + performance incentives based on lead generation.