E-Commerce Manager

Job Description – E-Commerce, Marketplace & Quick Commerce ManagerRole OverviewResponsible for managing Canjuice’s online sales, performance, visibility, and brand presence across D2C website, marketplaces, quick-commerce platforms, and social media.

1. Key Responsibilities (Point-Wise)1. E-Commerce (D2C Website Management)Manage product listings, pricing, stock mapping, and catalog hygiene.

• Oversee homepage banners, navigation, collections, and merchandising.
• Optimize product pages for conversion (titles, descriptions, images, size charts).
• Conduct regular site health checks (speed, UX, broken links, funnel flow).
• Track analytics—traffic, conversion, bounce rate, cart abandonment.
• Execute CRO strategies: A/B testing, product bundling, upsell/cross-sell.

2. Marketplace Management (Amazon, Flipkart, Myntra, Ajio, Meesho)Create & update SEO-optimized listings, attributes, and A+ content.

• Manage daily account health: order defects, cancellations, returns.
• Run sponsored ads, deals, coupons, and event-based promotions.
• Coordinate with category managers for visibility and participation in sales events.
• Analyze dashboards for CTR, conversions, rankings, and competition pricing.
• Plan inventory allocation and restocking to avoid OOS issues.

3. Quick Commerce Platforms (Blinkit, Zepto, Instamart, Flipkart Minutes)Manage onboarding, SKU activation, and hyperlocal catalog optimization.

• Maintain real-time inventory accuracy and fast replenishment cycles.
• Optimize SKU mix for fast-moving, impulse-friendly products.
• Coordinate for banner placements, promotions, and visibility slots.
• Monitor hourly/daily sales trends and customer buying patterns.

4. Social Media & Digital PresencePlan and maintain content calendar (reels, product showcases, campaigns).

• Coordinate photoshoots, styling, editing, and caption writing.
• Manage platform posting, engagement, DM handling, and brand responses.
• Assist in paid promotions (Meta ads), basic analytics, and performance tracking.

5. Coordination & OperationsWork with production & warehouse teams for stock readiness.

• Align with design team for creatives, banners, and marketplace assets.
• Handle customer feedback loops with support team.
• Maintain weekly reporting on sales, ads performance, returns, and trends.
• Required SkillsStrong understanding of e-commerce & marketplace dashboards.
• Knowledge of SEO, keywords, product attribute optimization.
• Basic understanding of paid ads (Amazon Ads, Meta Ads).
• Proficient in MS Excel, analytics, and reporting.
• Good communication, coordination, and problem-solving skills.
• Ability to multitask across platforms and meet timelines.
• QualificationsGraduate in Marketing, Business, Commerce, Fashion, or related field.
• 2–5 years of experience in e-commerce or marketplace roles.
• Experience in apparel/fashion is preferred.