Digital Brand Designer

Role Overview: We are looking for a highly creative individual who understands AI-powered content creation, graphic design, and video production. This role will be responsible for producing high-quality visual assets for social media, online marketplaces, advertising campaigns, and brand communication.

The ideal candidate should be comfortable using AI tools alongside traditional design tools to produce modern, engaging and high-converting creatives.

Key Responsibilities:

1.     Social Media Creatives

·       Create engaging images, reels, and short videos for social media platforms (Instagram, Facebook, etc.)

·       Generate AI-powered visuals and videos for creative storytelling

·       Design posts, carousels, stories, and promotional content

2.     Marketplace Creatives

·       Design product image catalogs for marketplaces such as Amazon, Flipkart, FirstCry, etc.

·       Create A+ Content / Enhanced Brand Content

·       Design product infographics, comparison charts, and feature visuals

3.     Advertising Creatives

·       Create ad creatives for Meta (Facebook & Instagram) and Google Ads

·       Produce high-performing creatives optimized for conversions

·       Generate short promotional video ads

4.     AI Content Production

·       Use AI tools to generate photorealistic product visuals and lifestyle scenes

·       Create AI videos, animations, and creative concepts

·       Enhance and edit AI-generated content to match brand quality

5.     Brand Visual Consistency

·       Maintain consistent brand aesthetics across all platforms

·       Work closely with the marketing team to develop creative campaigns

·       Ensure all visual assets align with Kiddy Nation's brand identity

Required Skills:

1.     Core Skills

·       Graphic Design (Photoshop, Illustrator, Canva, etc.)

·       Video Editing (Premiere Pro, After Effects, CapCut, etc.)

·       AI Image Generation (Midjourney / DALL·E / similar tools)

·       AI Video Generation tools

·       Understanding of social media content trends

2.     Marketplace Knowledge (Preferred)

·       Amazon product listing images

·       A+ Content / Enhanced Brand Content

·       E-commerce product catalog design

3.     Creative Skills

·       Strong sense of visual storytelling

·       Ability to create high-converting ad creatives

·       Understanding of modern digital aesthetics

4.     Bonus Skills (Nice to Have)

·       Motion graphics / animation

·       Product photography understanding

Required Experience:

·       Creative Tenure: 3 - 5 years of experience in a creative role, preferably within a D2C (Direct-to-Consumer) brand or a performance marketing agency.

·       E-commerce Growth: Proven experience designing high-converting A+ Content/EBC and product catalogues that have successfully improved click-through rates (CTR) on marketplaces.

·       Workflow Integration: Experience integrating AI into a traditional design workflow to speed up production without sacrificing the brand’s premium feel.