Digital Marketing Executive

1. Develop digital marketing strategies aligned with business goals

2. Plan campaigns across social media, search, email, and content platforms

3. Define target audience, messaging, and positioning

4. Create and manage content for platforms like:

     Instagram

     LinkedIn

     Facebook

     Twitter/X

5. Schedule posts, track engagement, and optimize performance

6. Manage brand voice and online reputation

7. Paid Advertising (Performance Marketing)

8. Run and optimize ads on:

    Google Ads

    Meta (Facebook & Instagram) Ads

    LinkedIn Ads

9. Monitor cost per lead (CPL), conversions, and ROI

10. Optimize website for search engines (SEO)

11. Improve organic rankings and traffic

12. Work with developers to enhance website performance

13. Design email campaigns and newsletters

14. Segment audiences and personalize messaging

 15.Track open rates, click-through rates, and conversions

16. Analytics & Reporting - Use tools like:

    Google Analytics

    Meta Insights

    Google Search Console

17. Prepare performance reports and suggest improvements