Digital Marketing Executive

Job SummaryWe are seeking a Digital Marketing Executive who will manage our online marketing, social media presence, and content creation efforts. The ideal candidate will have experience in real estate marketing, lead generation, and creative digital campaign execution.

Key Responsibilities

• 1. Digital Marketing & Lead GenerationPlan, execute, and manage paid campaigns on Google Ads, Meta (Facebook/Instagram), and other digital platforms.
• Generate and track high-quality leads for residential projects.
• Optimize ad performance to achieve maximum ROI.
• 2. Social Media ManagementCreate and manage posts, reels, and stories for Instagram, Facebook, and YouTube.
• Regularly upload site progress photos and videos showcasing ongoing construction and completed work.
• Handle comments, DMs, and engagement on all platforms to build a strong community.
• Develop monthly social media calendars and content strategies.
• 3. Content Creation & BrandingCapture or coordinate on-site photo and video shoots (drone, walkthroughs, progress updates).
• Edit and design content using tools like Canva, CapCut, or Premiere Pro.
• Create digital brochures, email campaigns, and short videos highlighting project features.
• Maintain consistent brand voice and aesthetics across all channels.
• 4. Website & SEOManage website updates, project listings, and landing pages.
• Implement SEO best practices to improve rankings and visibility.
• Track website traffic, conversions, and inquiries through analytics tools.
• 5. Analytics & ReportingMonitor campaign performance using Google Analytics, Facebook Insights, and other tools.
• Prepare weekly/monthly reports on leads, traffic, and engagement metrics.
• Key Skills & RequirementsBachelor’s degree in Marketing, Communications, or related field.
• 2–3 years of experience in digital marketing (real estate/construction preferred).
• Hands-on experience with Google Ads, Facebook Ads Manager, and SEO tools.
• Strong command of social media marketing (Instagram, YouTube, Facebook).
• Basic photography/videography and editing skills are highly preferred.
• Excellent communication, creativity, and organizational skills.
• Preferred ToolsGoogle Ads, Meta Ads Manager, Google Analytics
• Canva, Adobe Photoshop, CapCut/Premiere Pro
• CRM Tools
• Performance-based incentives for lead generation and conversions

How to ApplySend your updated resume, portfolio, or sample work (photos/videos/social handles) to [Pacconstructions1818@gmail.com] with the subject line:

“Application for Digital Marketing Executive – PAC Construction Pvt. Ltd.”