Job Description

Position: Digital Marketing Executive

Experience Required: 1.5 - 2 Years

Location: Gurugram

Department: Marketing

Job Summary:

As a Digital Marketing Executive, you will play a key role in developing, implementing, and optimizing online campaigns that drive business growth on a global scale. This role demands experience with International Digital Marketing Strategies, with a particular focus on managing and optimizing campaigns on Meta Ads (Facebook and Instagram) and Google Ads. You’ll be part of a dynamic team, working closely with content, design, and analytics teams to ensure campaign success.

Key Responsibilities:

• Campaign Management: Plan, execute, and optimize Meta Ads (Facebook, Instagram) and Google Ads campaigns for various International Markets.
• Performance Analysis: Monitor and analyze campaign performance, making data driven decisions to optimize and improve KPIs such as CTR, ROAS, CPA, and conversion rates.
• Budget Management: Manage advertising budgets across multiple campaigns, ensuring efficient allocation of resources to maximize ROI.
• Market Research: Conduct market and competitor research to identify target audiences and refine ad strategies for different regions.
• Content Coordination: Collaborate with content and design teams to create compelling ad copies, creatives, and landing pages that align with campaign goals.
• A/B Testing: Implement A/B testing on creatives, ad copies, and landing pages to identify high performing elements.
• Reporting: Prepare and present performance reports, providing insights and recommendations for future campaigns to the marketing team and stakeholders.
• Stay Updated: Keep up--to--date with the latest trends and best practices in digital marketing, particularly in Meta Ads and Google Ads for international audiences.
• Social Media Optimization
• Campaign Optimization
• Social Media marketing

Requirements:

• Experience: 1.5 - 2 years in digital marketing, with hands--on experience managing Meta Ads and Google Ads campaigns for international markets.
• Must have experience of at least 1 year in Digital Marketing Agency.
• International Campaign Experience: Strong hands--on experience with International Campaigns on Meta Ads and Google Ads.
• Technical Skills: Proficiency in Meta Ads Manager and Google Ads, including Search, Display, Video, and Remarketing campaigns.
• Analytical Skills: Strong analytical abilities with experience using Google Analytics, Data Studio, and other reporting tools.
• Creativity & Problem-Solving: Ability to think creatively and strategically to solve complex marketing challenges.
• Communication: Excellent communication skills for coordinating with teams and presenting insights.
• Certifications (Preferred): Google Ads Certification, Facebook Blueprint Certification.