Digital Marketing Executive

Job Title: Performance Marketing Executive / ManagerLocation: Gurugram, Sector 43

Work Schedule: 6 Days Working (Monday–Saturday)

Experience: 1–5 years (flexible based on skillset)

Job SummaryWe are looking for a results-driven Performance Marketing professional with strong hands-on experience in Paid Media. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns across Google Ads and Meta (Facebook & Instagram) Ads to drive measurable business outcomes.

• Key ResponsibilitiesPlan, launch, and optimize paid marketing campaigns on Google Ads (Search, Display, YouTube) and Meta Ads
• Manage daily campaign performance, budgets, bidding strategies, and creatives
• Track and analyze KPIs such as CPL, CPA, ROAS, CTR, and conversion rates
• Conduct A/B testing on ad copies, creatives, landing pages, and audiences
• Perform keyword research, audience targeting, and funnel optimization
• Prepare regular performance reports and share actionable insights
• Coordinate with design/content teams for ad creatives
• Stay updated with the latest trends, algorithm changes, and best practices in paid media
• Required Skills & QualificationsStrong hands-on experience in Paid Media
• Proficiency in Google Ads and Meta Ads Manager
• Experience with conversion tracking, pixels, and analytics tools (Google Analytics, GTM preferred)
• Data-driven mindset with strong analytical skills
• Ability to manage multiple campaigns simultaneously
• Good communication and reporting skills
• Preferred (Good to Have)Experience in lead generation and/or e-commerce campaigns
• Knowledge of landing page optimization
• Familiarity with other paid platforms (LinkedIn, Google, Meta etc.)