Digital Marketing Head

Job Summary

The Digital Marketing Head will be responsible for planning, developing, implementing, and managing the overall digital marketing strategy of the organization. This role focuses on driving brand awareness, lead generation, online sales growth, and performance marketing across all digital channels.

Key Roles & Responsibilities

Strategy & Planning

• Develop and execute end-to-end digital marketing strategies aligned with business goals
• Plan annual and quarterly digital marketing budgets and ROI tracking
• Identify new digital growth opportunities and emerging trends

Performance Marketing

• Manage paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms
• Monitor campaign performance, CPL, CAC, ROAS, and conversion metrics
• Optimize ads, landing pages, and funnels for maximum ROI

SEO & Content Marketing

• Oversee SEO strategy (on-page, off-page, technical SEO)
• Plan and supervise content marketing (blogs, website content, email campaigns)
• Improve website traffic, rankings, and organic lead generation

Social Media & Brand Management

• Lead social media strategy and brand communication across platforms
• Ensure brand consistency in all digital communications
• Manage reputation, reviews, and customer engagement online

Team Leadership & Coordination

• Lead, mentor, and manage the digital marketing team
• Coordinate with creative, sales, CRM, and external agencies
• Set KPIs and evaluate team performance

Analytics & Reporting

• Track, analyze, and report digital marketing performance using tools like Google Analytics, Search Console, CRM, etc.
• Present insights and performance reports to management

Key Skills & Competencies

• Strong knowledge of digital marketing tools & platforms
• Expertise in paid ads, SEO, social media, email marketing
• Analytical mindset with data-driven decision-making
• Leadership, communication, and strategic thinking skills

Preferred Qualifications

• Bachelor’s/Master’s degree in Marketing, Business, or related field
• 6–10 years of experience in digital marketing (including leadership role)
• Experience managing large marketing budgets and teams

Industry Experience

• E-commerce / Retail / Manufacturing / Furniture