Digital Marketing Intern

Role summary

• Support the marketing team in planning and executing digital campaigns across channels (social, email, search, content).
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• Gain hands-on experience with analytics, content creation, paid ads, SEO, and campaign reporting.

Key responsibilities

• Assist with creation and scheduling of social media content (copy, visuals, basic editing).
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• Help plan and execute email marketing campaigns (segmentation, templates, sending, basic A/B tests).
• Support SEO tasks: keyword research, on-page suggestions, meta tags, and basic backlink outreach.
• Assist with Google Ads and social ads campaign setup, monitoring, and optimization under guidance.
• Prepare weekly and monthly performance reports using Google Analytics, Ads, and social insights.
• Research industry trends, competitor activity, and content ideas.
• Help maintain and update website content (CMS updates, formatting, image placement).
• Coordinate with designers, content writers, and other teams to ensure timely delivery.
• Perform ad hoc tasks: data entry, campaign calendars, asset organization.

Required qualifications

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field.
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• Basic understanding of digital marketing concepts (SEO, SEM, social media, email).
• Familiarity with Microsoft Excel/Google Sheets and comfort working with data.
• Strong written and verbal communication skills.
• Eagerness to learn, proactive attitude, and ability to work in a team.

Preferred skills (nice to have)

• Experience with Google Analytics, Google Ads, Facebook/Instagram Ads Manager.
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• Basic graphic design skills (Canva, Figma, Photoshop) or video editing (CapCut, Premiere Rush).
• Basic knowledge of HTML/CSS and WordPress or other CMS.
• Experience with marketing automation tools (Mailchimp, HubSpot) or CRM systems.

Learning outcomes

• Hands-on experience running and measuring digital campaigns.
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• Ability to produce performance reports and actionable insights.
• Practical skills in content creation, ad optimization, and SEO best practices.