Digital Marketing Manager

Join a team where your digital expertise fuels real-world growth.

We aren't just looking for a Digital Marketing Manager; we are looking for a strategic architect who thrives at the intersection of data and creativity. If you are passionate about launching brands into new markets, leveraging cutting-edge AI to outpace the competition, and managing high-impact budgets that deliver measurable ROI, we want to talk to you.

This is an opportunity to take full ownership of a comprehensive digital ecosystem and shape the future of our brand in the B2C space.

Job Description: Digital Marketing Manager (B2C)

Roles and Responsibilities

• Strategic Leadership: Develop and execute comprehensive digital marketing roadmaps encompassing SEO, SEM, Social Media, Content Strategy, and Performance Marketing.

• Multi-Channel Execution: Lead end-to-end campaigns across diverse platforms including WhatsApp Marketing, Video Production/Marketing, and emerging social channels.

• Performance & ROI Management: Direct lead generation efforts with a sharp focus on lead quality and cost-per-acquisition (CPA), ensuring all spends remain optimized within the Rs 10 Million annual budget.

• E-commerce Optimization: Manage and enhance brand presence across major e-tailer platforms such as Amazon, Flipkart, Quickcommerce

• Data-Driven Analytics: Utilize advanced analytics tools to monitor campaign performance, providing actionable insights and reports to stakeholders.

• Cross-Functional Collaboration: Partner with internal teams to ensure a unified brand voice and seamless execution of integrated marketing initiatives.

• Innovation & AI Integration: Proactively integrate the latest AI tools into the marketing workflow to increase efficiency, speed of rollout, and campaign effectiveness.

Desired Candidate Profile

• Experience: 4 to 8 years of proven experience in Digital Marketing, specifically within the B2C sector.

• Education: MBA or PGDM from a premier institution (Specialization in Marketing, Advertising, or Mass Communication preferred).

• Market Expansion: A documented track record of successfully launching brands and products in new territories using digital-first strategies.

• Technical Proficiency: Deep expertise in WhatsApp Marketing automation and performance-based scaling

• Analytical Mindset: Strong ability to manage significant budgets while maintaining high standards for ROI and brand integrity.

• Trend Awareness: Constant vigilance regarding industry shifts, algorithm updates, and emerging best practices.