Job Summary:

We are looking for a results-driven and creative Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote the company’s brand, products, or services across digital platforms.

Key Responsibilities:

• Develop and execute digital marketing strategies to increase online presence and lead generation
• Manage and optimize campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital platforms
• Monitor and analyze performance metrics using tools like Google Analytics, SEMrush, and social insights
• Plan and manage SEO/SEM strategies to improve website traffic and search engine rankings
• Create engaging content for blogs, emails, social media, and landing pages
• Handle email marketing campaigns, newsletters, and automation workflows
• Collaborate with designers and content creators to produce compelling marketing assets
• Track ROI and KPIs for campaigns and adjust tactics as needed
• Stay updated with the latest digital marketing trends and technologies

Required Skills and Qualifications:

• Bachelor’s degree in marketing, Business, Communications, or a related field
• 1–3 years of experience in digital marketing or a similar role
• Proficiency in tools like Google Ads, Meta Ads Manager, Google Analytics, SEO tools (e.g., Ahrefs, SEMrush), and email marketing platforms
• Strong understanding of performance marketing, conversion, and online customer acquisition
• Excellent written and verbal communication skills
• Ability to multitask and meet deadlines in a fast-paced environment

Preferred Qualifications:

• Certifications in Google Ads, Facebook Blueprint, or HubSpot
• Experience with e-commerce platforms or B2B marketing
• Basic knowledge of HTML/CSS and CMS platforms like WordPress