Digital Marketing Specialist

We are seeking a dynamic and creative Social Media Specialist with strong expertise in content creation, Meta Ads management, and a good understanding of social media content strategies. The ideal candidate will play a key role in enhancing our online presence, building brand awareness, and supporting content initiatives especially in the finance domain.

Experience in creating content for blogs, case studies, and finance-related topics will be considered a strong plus.

Key responsibilities:

A. Social Media Management

1. Plan, create, and publish engaging social media content across platforms (Instagram, Facebook, LinkedIn, Twitter, etc.).

2. Develop and execute social media content strategies aligned with brand goals.

3. Monitor social media trends and optimize strategies for visibility, engagement, and growth.

4. Manage daily content calendars and schedule posts using tools like Buffer, Hootsuite, or Meta Business Suite.

B. Content Creation

1. Create high-quality content, including posts, reels, stories, infographics, blog articles, and short-form videos.

2. Support long-form content creation, such as blogs and case studies, particularly on finance-related topics.

3. Work with designers, writers, and marketing teams to maintain brand consistency and storytelling quality.

C. Meta Ads & Performance Marketing

1. Plan, set up, and optimize Meta (Facebook & Instagram) advertising campaigns.

2. Conduct audience research, A/B testing, and performance analysis to improve campaign ROI.

3. Track key metrics and compile reports on advertising performance and social media KPIs.

D. Research & Insights

1. Stay updated with the latest trends in social media, digital marketing, and finance.

2. Analyze competitors' social presence and recommend improvements.

3. Track analytics and generate insights for ongoing optimization.