Graphic Designer

1. Social Media Content Creation

• Design monthly social media posts for My Wines and Spirits' Instagram handle.
• Develop creative content, including graphics, animations, and visual stories, to increase engagement and brand awareness.
• Create posts for Daily Dose’s retail store, focusing on promoting in-store offers, new arrivals, and campaigns.

2. Creative Projects & Agency Collaboration

• Work closely with external creative and design agencies on various brand and marketing projects.
• Contribute creative ideas, concepts, and visual directions for campaigns and product promotions.
• Collaborate with agencies on layout refinements, creative mockups, and brand visuals to ensure alignment with company objectives.
• Ensure seamless coordination between internal teams and agency partners for project execution.

3. Vendor Coordination & Print Production

• Coordinate with print vendors for all marketing and retail collaterals, ensuring designs are executed with precision and quality.
• Review proofs, supervise print runs when necessary, and ensure brand consistency across all materials.
• Should have prior experience working with printers and an understanding of various printing techniques and finishes.
• Maintain close attention to detail to ensure accurate color matching, layout precision, and final output quality.

4. Retail and In-Store Design

• Create flyers, posters, banners, wobblers, shelf talkers, and other promotional materials for Daily Dose retail store.
• Develop point-of-sale (POS) visuals that enhance customer engagement and communicate promotions effectively.
• Design print materials such as menus, brochures, and event invitations for in-store activities.

5. Print Design and Marketing Collaterals

• Design various print materials, including advertisements, catalogs, brochures, and presentation decks to support sales and marketing efforts.
• Ensure all printed designs maintain premium visual standards and align with overall brand identity.

6. Brand Campaigns and Advertising

• Ideate and develop creative concepts for advertising and promotional campaigns in coordination with the marketing and creative agencies.
• Create compelling digital creatives, static and animated visuals, and layouts for ads, emailers, and promotional videos.

7. Collaboration and Consultation

• Collaborate with the marketing team to understand project requirements, audience insights, and campaign goals.
• Participate in brainstorming sessions and provide creative input that adds value to the project’s visual direction.
• Work with agencies and external partners to ensure all creatives reflect brand tone and quality standards.

8. Consistent Brand Representation

• Ensure all designs and communications remain consistent with My Wines and Spirits’ visual identity.
• Regularly review and maintain design standards across all digital and print assets.

9. Ad Hoc Design Tasks

• Handle ad hoc design requests from internal departments with accuracy and timeliness.
• Maintain flexibility to manage urgent creative deliverables while upholding quality standards.

Deliverables

• Monthly social media content calendar with final approved graphics.
• Print-ready designs for all marketing collaterals and in-store promotional materials.
• Creative concepts and mockups for campaigns in coordination with agencies.
• Vendor-approved final artwork files for all print executions.

Timeline and Reporting

• The Graphic Designer will report to the Marketing Manager and collaborate closely with the Brand and Creative teams.
• Weekly review meetings to discuss progress, upcoming campaigns, and feedback.
• Project timelines will be aligned with campaign launch schedules.

Evaluation Metrics

• Creativity, originality, and visual impact of designs.
• Ability to coordinate efficiently with agencies and vendors.
• Timeliness and attention to production details.
• Consistency in maintaining brand quality across deliverables.
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