Marketing Executive

About AquaveAquave is India’s first marine-based skincare brand, built on SeaBoost™ and a proprietary ecosystem of ocean-powered actives designed to solve India’s biggest skin concerns: pigmentation, tanning, sun damage & hydration.

We are a high-growth beauty startup scaling across Amazon, D2C, Flipkart, and quick commerce.

If you are passionate about building brands, storytelling, data-driven marketing, and leading from the front — this role is for you.

🔹 Role Overview

The Marketing Manager will lead Aquave’s overall marketing strategy — brand building, digital growth, performance campaigns, content, influencers, product launches, and retention.

You will work directly with the Founder to scale Aquave into India’s #1 marine skincare brand.

🔹 Key Responsibilities

1. Brand & Creative Strategy

• Build and own Aquave’s brand identity, communication pillars, and marine-science storytelling.
• Lead high-quality creative development for campaigns, videos, product launches & social media.
• Ensure brand consistency across D2C, Amazon, Flipkart, Instagram, Packaging & A+ Content.

2. Performance & Growth Marketing

• Plan and optimise performance campaigns across Meta, Google, Amazon Ads.
• Drive ROAS improvement, CAC reduction, and conversion optimisation.
• Work closely with agencies, freelancers, and internal teams to deliver measurable results.

3. Product Marketing

• Lead end-to-end launches of new products (positioning, communication, creatives, rollout plans).
• Develop market insights, competitive analysis, and consumer behavior mapping.

4. Influencer & Community

• Building, identifying, managing, and negotiating with influencers, dermatologists, and content partners.
• Build Aquave’s community through initiatives, user stories, founder videos, and UGC.

5. Content Leadership

• Oversee content calendars for Instagram, YouTube, Amazon, Website & Blogs.
• Create trending, educational, and storytelling-based content around marine science & skincare.
• Support the founder in delivering high-quality “Founder Talkies” content.

6. E-commerce & Marketplace Strategy

• Improve Amazon & Flipkart performance: SEO, A+ pages, ads, pricing, and reviews.
• Drive D2C website CRO, landing pages, funnels & retention using Klaviyo/SMS.

7. Analytics & Reporting

• Maintain dashboards for performance, marketing spends, ROAS, revenue splits, and monthly targets.
• Present insights to leadership with recommendations for growth.

🔹 Requirements

• Must-Have Skills 2–5 years of experience in D2C/Beauty/Skincare/FMCG marketing.
• Strong understanding of Meta Ads, Google Ads, and Amazon Ads.
• Ability to create or guide high-quality video & photo content.
• Knowledge of influencer marketing and social media trends.
• Excellent communication, copywriting, and brand storytelling skills.
• Strong analytical mindset with comfort in numbers and dashboards.

Good-to-Have

• Experience in fast-paced startups or early-stage brands.
• Understanding of skincare ingredients, consumer psychology, and beauty industry trends.
• Prior experience with Shopify, Klaviyo, Amazon Seller Central.

🔹 What We Offer Opportunity to help build India’s first marine-science skincare movement.

• Work directly with the Founder on high-impact brand decisions.
• Fast career growth in a high-performance environment.
• Competitive salary + performance incentives + ESOP potential for high performers.
• Creative freedom to experiment and innovate.