Performance Marketing Manager

Job Title: Performance Marketing Manager

Location: Gurgaon

Experience Required: 4–7 Years

Industry Preference: D2C / E-commerce / Digital-first Brands

ATS Link: https://www.prolegion.com/marketplace/c64f5741-c998-49cd-be9e-010c462efc4b/performance-marketing-manager

Role Overview

We are looking for a Performance Marketing Manager to lead and scale paid digital campaigns across multiple channels. The ideal candidate will have strong hands-on experience in driving customer acquisition, optimizing campaign performance, and managing marketing budgets to deliver measurable ROI.

This role requires a data-driven marketer who can analyze performance metrics, experiment with strategies, and continuously improve campaign outcomes.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads and Meta Ads (Facebook & Instagram).
• Manage campaign budgets, bidding strategies, and performance metrics to ensure maximum ROI and efficient spend.
• Drive customer acquisition and revenue growth through performance-driven marketing initiatives.
• Conduct A/B testing on ad creatives, audience segments, and landing pages to improve conversion rates.
• Monitor and analyze campaign performance using Google Analytics and advertising dashboards.
• Identify new growth opportunities and digital channels to scale marketing performance.
• Collaborate with creative, content, and product teams to develop high-performing campaigns.
• Track key metrics such as CAC, ROAS, CTR, CPC, and conversion rates, and provide actionable insights.
• Required Skills & Qualifications4–7 years of experience in Performance Marketing or Digital Marketing.
• Hands-on expertise in Google Ads, Meta Ads Manager, and paid acquisition campaigns.
• Strong understanding of campaign optimization, audience targeting, and conversion tracking.
• Experience managing high-budget digital campaigns with measurable ROI.
• Proficiency in Google Analytics and marketing analytics tools.
• Strong analytical mindset with the ability to interpret data and optimize campaigns.

Preferred Qualifications

• Experience working with D2C brands or e-commerce companies.
• Knowledge of marketplace advertising (Amazon Ads, Flipkart Ads, etc.).
• Understanding of marketing funnels, attribution models, and growth marketing strategies.

Note:

1. Applications will only be accepted through the ATS link provided above. Profiles shared through other means will not be considered.

2. Prolegion does not charge any fee from candidates at any stage. If anyone approaches you for money in exchange for this opportunity, treat it as fraud and report it to us immediately.