Retention Marketing Specialist

Experience:

D2C / eCommerce retention or lifecycle marketing

Role Overview

The Retention Marketing Specialist will own all post-purchase and lifecycle communication, ensuring customers come back, buy more often, and feel emotionally connected to the brand.

You’ll blend data, creativity, and customer psychology to turn first-time buyers into loyal Estailo customers.

Key Responsibilities

1. Lifecycle & CRM Ownership

• Own end-to-end email, WhatsApp, SMS, and push notification strategy
• Build and optimize flows:
• Welcome
• Abandoned browse & cart
• Post-purchase education
• Repeat purchase nudges
• Win-back & reactivation
• Segment users based on behavior, RFM, AOV, and category interest

2. Revenue & Repeat Growth

• Drive improvements in repeat purchase rate, LTV, AOV, and frequency
• Plan monthly and weekly retention calendars aligned with launches & offers
• Run personalized offers, bundles, and replenishment nudges (e.g. styling-based)

3. Copy, Creative & Testing

• Write or guide high-converting CRM copy aligned with brand tone
• Test subject lines, CTAs, send times, offers, and creatives
• Collaborate with creative & design teams for visuals

4. Customer Insight & Feedback Loop

• Use reviews, returns, CS tickets, and NPS insights to improve messaging
• Identify drop-offs and friction points in the customer journey
• Feed insights back to growth, product, and brand teams

5. Analytics & Tools

• Track and report on key metrics: open rate, CTR, conversion, revenue per send
• Work with tools like Klaviyo, MoEngage, CleverTap, WebEngage (any one is fine)
• Ensure compliance with opt-ins and best practices

Interested candidates may share their CV at: anisha.rana@randstad.in