Sales & Marketing Manager

Sales Manager - B2B Cosmetics Manufacturing

Company Overview

Fablay Cosmetic Formulations is a leading third-party manufacturer specializing in contract manufacturing and private labeling of color cosmetics and skincare products. Based in Gurugram, Haryana, we adhere to ISO, GMP, and FDA standards, serving domestic and export markets with innovative formulations using Ayurvedic and premium ingredients. Join us to drive B2B growth in the booming beauty industry.

Job Summary

We are seeking a dynamic Sales Manager to manage B2B leads, build client relationships, and generate new business opportunities. Reporting to the Business Development Head, you will focus on converting leads into long-term contracts for our cosmetics manufacturing services, targeting brands, retailers, and exporters.

Key Responsibilities

• Identify and qualify B2B leads from platforms like Alibaba, Trade India, LinkedIn, and industry events.
• Manage the full sales pipeline: from lead nurturing to contract closure, achieving monthly/quarterly revenue targets.
• Conduct client meetings, product demos, and negotiations to secure manufacturing and private labeling deals.
• Build and maintain relationships with cosmetics brands, distributors, and exporters in India and international markets.
• Collaborate with production, R&D, and quality teams to customize solutions and ensure on-time delivery.
• Analyze market trends, competitor activities, and customer feedback to refine sales strategies.
• Use CRM tools (e.g., Bigin or similar) for lead tracking, reporting, and forecasting.
• Represent the company at trade shows, webinars, and B2B networking events.

Requirements

• Bachelor's degree in Business, Marketing, or related field; MBA preferred.
• 3-5+ years of B2B sales experience, ideally in cosmetics, manufacturing, or FMCG sectors.
• Proven track record in lead generation and closing deals (share your targets achieved).
• Strong knowledge of cosmetics industry regulations (ISO, GMP, FDA, export norms).
• Proficiency in CRM software, MS Office, and sales tools; familiarity with WordPress/SEO for lead gen is a plus.
• Excellent communication skills in English and Hindi; Urdu a bonus for regional outreach.
• Ability to travel within India (Delhi NCR, Mumbai, etc.) and occasionally internationally.
• Self-motivated, results-oriented with a hunter's mindset for new business.