SEO Specialist

We are seeking a skilled SEO & Digital Marketing Specialist responsible for improving website visibility, increasing organic traffic, and supporting overall digital marketing initiatives. The ideal candidate should have strong knowledge of SEO strategies and a broad understanding of digital marketing channels.

Key Responsibilities

• Perform keyword research and implement effective on-page, off-page, and technical SEO strategies.

• Optimize website pages, meta tags, content, and internal linking to improve search engine rankings.

• Monitor website performance using tools like Google Analytics and Google Search Console.

• Develop and execute link-building strategies to improve domain authority.

• Support digital marketing campaigns, including social media marketing, content marketing, and basic paid advertising (Google Ads / PPC).

• Collaborate with content and design teams to produce SEO-friendly digital content.

• Track, analyze, and report on SEO and digital marketing performance metrics.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, IT, or a related field.

• 1–3 years of experience in SEO or Digital Marketing.

• Strong knowledge of SEO (On-page, Off-page, Technical SEO).

• Familiarity with Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz, etc.).

• Understanding of social media marketing, content marketing, PPC, and digital marketing strategies.

• Basic knowledge of WordPress or other CMS platforms is preferred.

• Strong analytical, communication, and problem-solving skills.